Your dashboard is packed with powerful metrics to help you understand your store’s performance, optimize your sales funnel, and make data-driven decisions. This guide breaks down each metric on your dashboard, explains why it matters, and shows how you can use it to grow your business.
Key metrics on your dashboard
Conversion rate
What it is: The percentage of visitors who complete a purchase.
Why it matters: This is one of the most critical indicators of your store’s performance. A higher conversion rate means your store effectively converts visitors into customers.
How to use it: If your conversion rate is low, examine your product pages, pricing, and checkout process for areas of improvement.
Average order value (AOV)
What it is: The average amount customers spend per order.
Formula: Total revenue ÷ number of orders.
Why it matters: Increasing AOV can help maximize revenue without needing additional traffic.
How to Use It: Experiment with bundling, upselling, or free shipping thresholds to encourage larger purchases.
Average item price
What it is: The average price of items sold.
Formula: Total revenue ÷ total items sold.
Why it matters: This metric reflects your pricing strategy and customer purchasing behavior.
Total items sold
What it is: The total number of individual products sold.
Why it matters: This metric highlights overall demand and sales volume.
Revenue per visitor
What it is: The revenue generated per unique visitor.
Formula: Total revenue ÷ unique visitors.
Why it matters: This combines traffic, conversion efficiency, and average spending to show store profitability.
Funnel metrics
Your funnel metrics track the customer journey from visiting your store to completing a purchase.
Unique visitors: The total number of individual users visiting your store.
Carts initiated: How many visitors add items to their cart, reflecting product interest.
Checkout started: Visitors who proceed to checkout, highlighting cart-to-checkout efficiency.
Orders completed: Successful purchases, the ultimate indicator of performance.
How to Use the Funnel
Look for drop-off points (e.g., many carts initiated but few checkouts) to identify friction in the process.
Visitor activity metrics
Visitor activity history
What it is: Tracks individual visitor behavior during their session, including pages viewed, time spent, and actions taken.
How to use it: Identify popular products or where visitors drop off.
Average active users per hour of day
What it is: The number of visitors active on your store during each hour of the day.
How to use it: Schedule marketing campaigns and promotions during peak traffic times to maximize impact.
Time to checkout
What it is: The average time it takes for a visitor to complete a purchase from the moment they add a product to their cart.
Why it matters: Long